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van Meurs, L. (1996a, June 15). Zapp!. ANA - ESOMAR. Retrieved May 20, 2024, from
https://ana.esomar.org/documents/zapp-
Darkow, M. (1996a, June 15). Compatible or not?. ANA - ESOMAR. Retrieved May 20, 2024, from
https://ana.esomar.org/documents/compatible-or-not-
Windle and Landy (1996a, June 15). Measuring audience reaction in the UK. ANA - ESOMAR. Retrieved May 20, 2024, from
https://ana.esomar.org/documents/measuring-audience-reaction-in-the-uk
Read, S. (1996a, June 15). ITV ratings are not a commodity product. ANA - ESOMAR. Retrieved May 20, 2024, from
https://ana.esomar.org/documents/itv-ratings-are-not-a-commodity-product
Ephron, E. (1996a, June 15). A car is like a box of frosted flakes. ANA - ESOMAR. Retrieved May 20, 2024, from
https://ana.esomar.org/documents/a-car-is-like-a-box-of-frosted-flakes
Stops, L. (1996a, June 15). Inmarsat. ANA - ESOMAR. Retrieved May 20, 2024, from
https://ana.esomar.org/documents/inmarsat
Miglani, R. (1996a, March 01). Diagnostic and predictive advertising pre-testing. ANA - ESOMAR. Retrieved May 20, 2024, from
https://ana.esomar.org/documents/diagnostic-and-predictive-advertising-pre-testing
Wirkner, M. (1995a, November 01). Readership research for local free-sheets. ANA - ESOMAR. Retrieved May 20, 2024, from
https://ana.esomar.org/documents/readership-research-for-local-free-sheets
Sharma and Shunglu (1995a, November 01). The halo effect. ANA - ESOMAR. Retrieved May 20, 2024, from
https://ana.esomar.org/documents/the-halo-effect